Project Brief:

Client: Chocolate Brand (rectangular bar)

What your project should include:

A. Brand Story Statement – Explain what your brand is about, and what makes it unique compared to other similar brands

B. Name – Create a new name for your brand (follow the directions under Name Ideas section below)

C. Logo – Create a logo for your brand

D. Packaging Design (Front) – Create 3 packaging designs for 3 different flavors

E. Packaging Design (Back) – Design the back of your packaging as well. This is good place for more details about your brand story. Remember, brand stories do not have to be literal stories (they can be sometimes). More often they are abstracted stories that are about promoting the personality and lifestyle of your brand.

Name Ideas: Your brand name should be an abstract invented word that is 4-5 Letters

Custom Element (Logo): Your logo should have at least 1 main custom element – this could be either a custom symbol, custom typography, or a combination of both.

Packaging Specifications: Chocolate packaging should be a standard rectangular bar.

Software: All designs should be original and created using Adobe Illustrator.

Mockups: All designs should be applied to a Photoshop mockup.