Project Brief:

You will create a 3-part customer journey experience for Real Meal. This will include a poster advertisement, a mobile app, and a delivery box. You will also design a logo.

What your project should include:
A. Poster Advertisement – Create 1 poster ad (20” x 30” vertical format)
B. Mobile App – Create 6 screen designs according to the list outlined in the section below
C. Delivery Box – Create a design for the outside and inside
of the delivery box
D. Logo – Design a logo according to the criteria outlined in the section below

List of Screen Designs for Mobile App:
A. Welcome
B. Meal Options Menu
C. Meal Option 1
D. Meal Option 2
E. Meal Option 3
F. Order Confirmation

Criteria for Logo Design: The primary focus of your logo should be custom typography created by you. You also have the option of incorporating other symbols into your logo, but the primary focus should remain typographic. Also, keep in mind that your logo will need to fit well inside the rounded-square shape of an app button.

Criteria for Food Images: All food images should be illustrations created in Adobe Illustrator (not photos)

Mockups: Designs for your mobile app and delivery box should be applied to a Photoshop mockup.